Vision, Mission, Core Value
Vision
Determine to develop the steel products to serve every need of customers (Think Steel…Think Mill) with our knowledge, concern and understanding in the steel production (A Passion for Steel) to be a leader in the steel business globally.
Mission
- Our Steel: Manufacture and distribute diversified type of steel products with standardized quality and service.
- Our Customer: Provide the best product and service to all customers and partners with sincere, transparency and fairness.
- Our People: Steady accumulate intellectual and develop personnel to be a mechanism in organization propulsion with efficiency.
- Our Culture:Indoctrinate thinking outside the box by not concerning to any obstacle. Create entrepreneurship and positive thinking in every occasion to be a robust organization.
- Our Environment: Pay attention to a quality of life building and an environment preservation in community for the sustainable happiness of co-existence between community and business.
- Our Shareholder: Operate the business by adhering to good governance for the benefit of interested person and create value added to long-term shareholders.
Core Value “3O”
Open Mind
- Be ready to accept different ideas and opinions.
- Be always prepared to learn and acquire beneficial knowledge and information.
- Think, say and express what is right and beneficial properly and courageously.
- Take part in expressing ideas and opinions without ignoring problems.
- Think “out of the box” allowing no obstacles and difficulties to disrupt ongoing improvement, development and innovation.
Operation Profit
- Recognize importance of prudent cost management in all work units.
- Take into account efficiency and effectiveness in operations.
- Be aware of and have mutual sense of ownership of the Company.
Opportunity
- Keep positive thinking: Opportunity is everywhere.
- Be flexible in line with the circumstances.
- Ensure ongoing self-development to be prepared for any potential opportunities.
